|
Walking Words Door Hangers
Distribution Suggestions
- Do not place Door Hangers in mailboxes it is less effective, and illegal.
- Always attach Door Hangers to door knobs or somewhere on the door, never just leave Door Hanger on doorstep.
- 2 by 2 distribution is less efficient, and difficult to stay together in most cases.
- For best results, each distributor should work independently.
- Personal two-way radios are recommended.
- Keep a master map at one location and provide field maps for distributors to mark off streets.
- First establish area boundaries on map, then distribute by working in a circular fashion, always turning in the same direction at each corner you come to while staying within set boundaries.
- Spot-check distribution by phone or visually until distributor is proven trustworthy.
- Be careful walking across yards.
- Distributors should not enter home or garage for any reason.
- Carry dog repellent (pepper spray).
- Carry water on warm days.
- Avoid time wasting conversations with homeowners, but be friendly.
- Obey all local laws and ordinances.
- Tell distributors not to throw away left over Door Hangers at the end of the day. Explain that Door Hangers actually cost money, and can be used the following day.
- Recruit your local Boy Scout troop to distribute your door hangers as a fund raiser. Encourage them to wear thier uniforms while working.
- 5-Around Distribuition - After a job, have technicians place door hangers at both neighbors, and 3 homes across the street from the original service call.
- Realize that there are many people who would consider this kind of work (distributing door hangers) a dream job, and can be trusted to canvas an area thoroughly.
How to Compensate Distributors
- Hourly.
- Piecework by the door hanger or by the number of homes canvassed.
- Distributor could be paid a bigger set referral fee per job or a small bonus per job on top of their minimum pay (hourly or piecework).
- Technicians could receive an extra percentage of any jobs their marked door hangers generate.
- Free distribution, by owner operators and their families, or company technicians after each job or during slow times.
|